Extension 2: Venice
Friday, Sep. 10, 2010

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Strategy is embedded in the system of representations that organize the definition of its domain, the perception of competitive forces, the roles of players and the time dimension. Such representations contribute to shaping strategies by highlighting issues and making some solution “natural” while hiding other ones. A fundamental aspect still under-investigated is how such representations change and affect changes in strategy: conceptual shifts are often at the core of changes in business models, of radical innovations, or of strategic moves that alter the architecture of industries. In this “SMS extension” we want to address issues concerning how conceptual shifts in strategy happen, what is their “grammar”, and what triggers them. We also want to explore how new representations and new representation tools can help to improve the process of strategy change in a practice perspective. Furthermore, we want to promote dialogue with other fields where changes in representations and conceptual shifts are fundamental components of innovation.

Venice Workshop Schedule

10:30 am - 12:30 pm
Session 1
Will be addressing the most fundamental theoretical perspective on conceptual change in strategy and their dynamics. Among other issues, an academic panel will deal with themes related to representational dynamics such as concept morphing by metaphors, analogies and blends in strategy, concept shifts in radical innovations, changes in business models, or strategy as architectural change in industries
12:30 - 2:30 pm
Lunch
2:30 - 4:30 pm
Session 2
Will be geared on how representations and "tools" based on representations (e.g. of a visual, or a narrative kind...) are integrated in managerial practice and how they can be used to promote shifts in a strategy concept. A special accent will be on introducing dynamic representations in the strategy toolkit. The session will also advance the dialogue with other fields.


Hotel Accommodation Options:

Given the concomitance of the Venice International Film Festival, early reservations are suggested




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Strategic Management Society

Rome